But nowadays the best strategy is to select all B2C Telemarketing List placements, target larger audiences and let the platforms divide the budgets themselves. As a result, we have less and less insight into which target groups work best. We run into a problem, because B2C Telemarketing List how can we still influence the results of our campaigns? The answer B2C Telemarketing List summed up in one word: creatives . In this article I explain why. Put quality first As a marketer you have to constantly adapt to the platforms you use.

Currently, social media platforms determine your bid in B2C Telemarketing List the auction based on the Quality Score. The platforms provide a good user experience, so that preference is given to advertisements that contribute to this. Based on B2C Telemarketing List the Quality Score, the platforms determine whether your ad will be shown to the most interesting people within your targeting. If your creatives (photos, videos, sound clips, and other content types) are of high B2C Telemarketing List quality, the algorithm will show you ads for a lower cost. Even when you bet competition with a higher bid! The positive consequence of this is that your ads generate a lower cost per conversion.

As a result, it has become increasingly important to B2C Telemarketing List test which ads lead to a lower cost per conversion. The most impact on campaigns and results, therefore, lies with the optimization of the advertisements and the creatives. If you do this B2C Telemarketing List right, it will also affect the performance of your company. Make sure your B2C Telemarketing List target audience doesn't swipe your ad away In addition, it is increasingly possible to skip advertisements. For example, you can skip the ads on YouTube, swipe away stories and quickly scroll past them in the feed.