I know packaging sells. Everyone likes pretty things, especially if it is a gift. But fancy packaging is costlier. It cost more to use, which makes products more expensive. It adds weight and increases shipping costs. But, by far, fancy packaging's biggest cost is to our planet. I try to keep packaging simple and have as little of an impact as possible. I firmly believe that the most eco-friendly packaging is the packaging I don't use. I sincerely hope that the quality of the product far exceeds its need for pretty packaging.